Activision-Blizzard CEO Bobby Kotick believes Amazon Luna is the largest cloud gaming service in the world by virtue of 200m Amazon Prime subscribers.
The company whose chair is Bobby Kotick wants to close the operation as soon as possible, which is a lot for both of us, but also for the cloud-based gaming market.
In the last weeks, Microsoft has closed a contract with Nintendo, NVIDIA, Valve, and other streaming platforms, in order to bring Activision Blizzard to their systems and services.
Though the British CMA was a winner, the weather was unexpected. The argument that the regulator is clinging to it, at least, is doubtful.
Bobby Kotick discussed in his interview that the CMA has been in trouble, and how much it’s been done between Microsoft and Activision Blizzard. And of course, on the argument that the British agency blocked the purchase.
Kotick believes this argument is insufficient because of the growing number of customer-centric cloud services.
"When Netflix entered game streaming, Google went in and out of game streaming, they realized that it was much less efficient to provide processing power in the cloud than it was on Android phones," says the company. "Cloud gaming is not a market."
Bobby Koticks hasn’t said that entirely. To access the complete Amazon Luna catalog, a subscription to the subscription account is required, and one of the Ubisoft games, please, can only be purchased separately.
In any case, the argument used by the CMA seems to be insufficient for many industry professionals. In order to get the operation full, Microsoft and Activision Blizzard work with two famous lawyers to try.