AR

People are willing to try everything from fad diets to hypnosis to help them get on track to meet their health goals.

"The network will debut an AR-style Senate floor in its new Times Square studio."

The boundary between the virtual and the physical world continues to break down, creating stunning encounters that could only be found in science fiction authors' imagination a short time ago.

As one of the fastest-changing industries globally, AR and VR continue to impress us with new use cases and applications. In this post, you will read the top seven trends in AR and VR in 2020. One trend that proves to be essential for customer service is in the form of indoor AR navigation. This is a brand new use-case for virtual assistant services that dramatically enhances user experience in large buildings and shopping malls.

A new Facebook experiment reveals how sound could play a key role in augmented reality. Chief scientist Michael Abrash and his team at FRL Research (formerly Facebook Reality Labs) published information today about what the group calls “ perceptual superpowers ” — AR devices that find out what you're trying to hear, then enhance it and dampen background noise. In conjunction with spatial audio features, the interface produces an aural equivalent of a hologram overlay in a pair of glasses.

If augmented reality is the future, then this is a preview into what is coming.

In addition to being aware of the business advantages of augmented reality (AR) and designing software to make the most of it, companies should also consider the possible risks of AR in the early stages of preparation to ensure effective implementation.

Augmented reality is the name of a suite of technologies that superimpose a computer-generated image on a user's view of the real world, offering a composite picture – part reality, part digital image. The root of the word 'increased' is 'increase,' meaning to add something. In augmented reality ( AR), graphics, text, sounds, and occasionally touch-feedback are applied to the real world. AR varies from virtual reality ( VR), which allows the user to live in an entirely computer-generated environment through a headset.

Businesses can use Augmented Reality to drive sales, increase brand recognition, and collect highly engaged leads, to name a few examples. Augmented Reality, or, more specifically, Web-based Augmented Reality, may be used to have a seamless user experience that users do not need to download an app to connect with it.