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AR

5 Important Virtual Reality Trends for 2021

As one of the fastest-changing industries globally, AR and VR continue to impress us with new use cases and applications. In this post, you will read the top seven trends in AR and VR in 2020. One trend that proves to be essential for customer service is in the form of indoor AR navigation. This is a brand new use-case for virtual assistant services that dramatically enhances user experience in large buildings and shopping malls.

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Facebook Wants Its AR Glasses to Offer Superhearing to the Wearer.

A new Facebook experiment reveals how sound could play a key role in augmented reality. Chief scientist Michael Abrash and his team at FRL Research (formerly Facebook Reality Labs) published information today about what the group calls “ perceptual superpowers ” — AR devices that find out what you're trying to hear, then enhance it and dampen background noise. In conjunction with spatial audio features, the interface produces an aural equivalent of a hologram overlay in a pair of glasses.

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The Benefits of Augmented Reality

Augmented reality is the name of a suite of technologies that superimpose a computer-generated image on a user's view of the real world, offering a composite picture – part reality, part digital image. The root of the word 'increased' is 'increase,' meaning to add something. In augmented reality ( AR), graphics, text, sounds, and occasionally touch-feedback are applied to the real world. AR varies from virtual reality ( VR), which allows the user to live in an entirely computer-generated environment through a headset.

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Augmented Reality in the Fitness Industry