VR

Commentary: The first ad-testing app has been canceled. Here's an idea of what should happen next.

After 30 years of stuttering and halting, virtual reality is finally a reality, thanks to the inflow of billions of dollars of hardware investment from top technology firms. Facebook has its $600 Oculus Rift — add $200 for Oculus Touch controllers — and HTC has its $800 Vive and its optional hand controllers for those who either have a turbocharged PC or are willing to spend another $800 or more on that hardware. Sony makes it a little simpler for 50 million players who own PlayStation 4, offering either a $400 PlayStation VR or a $500 set of camera and PlayStation Move controls that you'll use to play games. And just about anybody can pick up a mobile VR system like Google Cardboard, Daydream View, or Samsung Gear VR for less than $100. Here are five fantastic VR games for these platforms today.

"The network will debut an AR-style Senate floor in its new Times Square studio."

The boundary between the virtual and the physical world continues to break down, creating stunning encounters that could only be found in science fiction authors' imagination a short time ago.

In the early 1990s, the public's exposure to virtual reality barely exceeded a relatively primitive demonstration of a few block figures chasing a rudimentary pterodactyl around a chessboard. Although the entertainment industry is still interested in virtual reality technologies for games and theater experience, VR systems' most important uses are in other fields.

As one of the fastest-changing industries globally, AR and VR continue to impress us with new use cases and applications. In this post, you will read the top seven trends in AR and VR in 2020. One trend that proves to be essential for customer service is in the form of indoor AR navigation. This is a brand new use-case for virtual assistant services that dramatically enhances user experience in large buildings and shopping malls.

In addition to being aware of the business advantages of augmented reality (AR) and designing software to make the most of it, companies should also consider the possible risks of AR in the early stages of preparation to ensure effective implementation.

Augmented reality is the name of a suite of technologies that superimpose a computer-generated image on a user's view of the real world, offering a composite picture – part reality, part digital image. The root of the word 'increased' is 'increase,' meaning to add something. In augmented reality ( AR), graphics, text, sounds, and occasionally touch-feedback are applied to the real world. AR varies from virtual reality ( VR), which allows the user to live in an entirely computer-generated environment through a headset.