Google Steps to the VPN Market—Start with Android

With the scale and dominance of technology companies like Apple and Google, it can come as a surprise that there is no service they provide or at least one that isn't closer to being well known. The VPN industry is a thirty-billion dollar industry, but Google, Apple, and Facebook have a mainstream product at their hands. This changes with Google announcing an Android-based VPN.

But, given that VPNs are nothing new, and that many 'mainstream' Internet users are currently deploying them for technical and personal use, why has Google now decided to make progress on this technology? Learn all about it below.

Changing Priorities

The problem of online protection for the average Internet user is getting deeper and deeper every year. The world continues to promote an increasingly flexible approach to Internet use, with public Wi-Fi spaces continuing to open up digital spaces and making public service more manageable than ever before.

Google's decision also coincides with the broadening of the gaming industry. Cloud gaming platforms are raising the industry's influence over the hardware and software that produces our phones. More than ever before, we will use them in public spaces and need to ensure that our connections are safe.

This is in line with the continuing developments in the gaming industry. Consumer trends demand improved functionality in support of healthy and productive gaming, and this has put the duty of developers to ensure that they are aligned with the players' priorities

Similarly, large-scale Zynga developers, for example, have suffered major (and highly public) infringements that put millions of users at risk. Their actions were out of necessity to continue competing against other developers whose track records were more enticing to players.

For Subscribers

Google's VPN is embedded in a 2TB cloud storage subscription. This isn't precisely dedicated to the mainstream rollout of a Google VPN yet. Their cloud storage service has a capacity of 100GB, 200GB, and 2TB.

2TB is the premium that offers 10 percent back on Google store rewards, Pro sessions (which means users can arrange a meeting with Google experts to learn more about one of their services, features, or products), Gold status on Google Play Points (which instantly promotes users to the third tear of the Google Play Points system, meaning users can gain more points to spend on stores.)  These advantages are also available at higher levels at higher rates. If someone is sitting in a Starbucks, using free Wi-Fi to send work emails or play Call of Duty: Smartphone, they can be confident that the VPN will protect them.

Google has had a VPN-enabled device for a while: Google Fi. This is their service to the carrier. How it works is that a user's phone would connect to T-Mobile, Sprint, and the U.S., in the United States, and whether it is equipped for Fi. Cell towers, switching between them for whichever signal is best. Also, the system will be actively searching for Wi-Fi. It has a secure network database that it likes but links whether Wi-Fi is known or not. Please access the VPN. When connecting to Wi-Fi, it will automatically run via Google's VPN to ensure its security.

Mainstream release?

The Google cloud storage VPN must be allowed. It's not like a Google Fi VPN that runs automatically when it's linked to Wi-Fi. There's a separation here. It's all set for a wider release.

Google is treating the cloud storage VPN as part of the roll-out process to the more mainstream market. Those who subscribe are guinea pigs. Or, given that the market is very competitive at the moment – even if it's lucrative – Google could keep it comfortable and exclusive, using VPNs as an added incentive to use its cloud storage services.

Google does, however, have a business protection alternative, but it's not a VPN, though it's something close.

Business Security

In the 1990s, the original VPN technology was not developed with a broader application in mind. It was a company. They wanted their various offices around countries or continents to access their company's data and share files safely. As such, the connection between the different terminals, instead of the terminals, had to be secured (which is what anti-virus attempts to achieve).

Google has further developed this business-using VPN technology without the need for a VPN of its own. This is called BeyondCorp Remote Access. It provides almost the same service as a VPN, in that workers from untrusted networks can safely access the confidential data of their business. Sunil Potti and Sampath Srinivas wrote in a blog post about how VPNs, for companies and organizations, could increase risk by increasing their network perimeter and believing that anyone with them can be trusted. However, their new framework allows for progressive policies, and thus access can be better controlled.

Google will still be at the forefront of technological growth – either through in-house creativity or through acquisitions. As for their business interests, they could see the VPN-less remote access market as something ideally suited to their long-term objectives.


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Google Steps to the VPN Market—Start with Android