On the social media front, your company most likely has space for development. Contrary to common assumption, your social media sites do not display testimonials, describe new products, or sell on every post. It's ok if that's what you've been doing because there haven't been many examples of firms playing the social media game correctly.
Yes, and only when it is felt to be suitable. No, this does not imply that you are squandering money or confusing your fans. This indicates that you're establishing a strong brand. That means you constantly put value first, which encourages potential buyers to bookmark your page.
1. Offer Sneak Peeks Of Value
The finest products and programs aren't covered, just as they aren't coveted when there are free samples at the grocery store. Consider the following scenario: you have an online course on how to create a viral TikTok campaign. You don't get clients to buy a course by telling them what they'll get out of it.
Gee Bryant, the founder and CEO of X28 Fitness follows this philosophy. On the social media front, he's self-taught, and he's discovered that providing value through lessons of important routines on his company's Instagram page has paid off handsomely.
"Not only does this content strategy demonstrate the benefits of collaborating with us to potential participants, but it also promotes community. It creates something that current participants can participate in and follow along with. Our goal is to pique the interest of anyone who watches the content to the point where they aren't satisfied with simply a 20-second sample of these revolutionary exercises."
2. Give The Vision–Then Let The Consumer Shop It
When it comes to tangible things, there may be some ambiguity about how to provide value. Your social media task is to create a social media vision for the target customer in this situation. For example, if you're a home design and furniture company, assemble some of your products to see how they all fit together.
The key is to avoid coming across as pushy in the caption, as this would detract from the charm. Instead, use Instagram's'shop' feature, which allows users to shop immediately in the app after tagging things within the frame. According to statistics, this is a huge opportunity, as 130 million Instagram users tap on 'shop' tags every month. Make them tap by appealing to their interest.
This can also be accomplished by demonstrating how the product functions. Create video content regarding how a proper gua sha technique can appear if you own a gua sha and face massage business, for example. Create pictures that exaggerate essential aspects of the brand experience, such as a "spa night" or even a "little spa day" as part of a morning routine in this scenario. All of this combines to produce an intriguing experience and vision for the spectator.
3. Find Value In Your Wheelhouse To Give
Consider that not all of your postings need to be about your product or service, in actual 'value first, sell second' fashion. Use your imagination to come up with new ideas inside your wheelhouse. Create films instructing viewers on putting together the perfect veggie tray or charcuterie board for visitors, for example, if your business is catering. Many entrepreneurs are hesitant to do so, fearing that they will teach users too much and lose interest in them. The inverse is true. If someone views your video and prepares a great charcuterie board, you can bet she'll become a loyal follower and eventually hire you.
Most people consider corporate social media strategy to be merely a type of marketing or sales on Instagram squares. That is no longer the case. The brands that are succeeding are those that focus on providing value first. Remember that in a "me first" society, every customer is primarily concerned with the question, "How does this value ME?" As a result, you will always win if you follow the motto "value first, sell second."