Cloud technology brings the Tokyo 2020 Olympics to billions of viewers worldwide and started a new digital era of the Olympics.
In several major markets around the world, the number of TV audiences has declined since 2016, as viewing becomes more time-consuming, especially when athletes compete in Japan and most audiences from the United States and Europe are mostly asleep.
According to Nielsen data provided by NBCUniversal. The opening ceremony of Tokyo Olympics 2020 has drawn 16.9 million U.S. TV viewers, which has been the smallest audience for the event in the past 33 years.
The ongoing Covid-19 pandemic not only caused a one-year delay of Tokyo 2020, but it also means the adoption of new technology will make Olympic Games unprecedented in almost every way.
Olympic Broadcasting Services S.L. (OBS) is a company that was established by the International Olympic Committee in 2001 in order to serve as the Host Broadcaster organization for all Olympic Games.
During the Tokyo 2020 Olympics, broadcasters are being supported by OBS Cloud, a collaboration between Olympic Broadcasting Services (OBS) and Alibaba Cloud, the digital technology and intellectual backbone of Alibaba Group.
Alibaba was confident that OBS Cloud would help digitally transform the way RHBs broadcast the Olympic Games, with solutions that also benefit media organizations in terms of cost efficiency and worldwide manageability.
The OBS knows the human connection between the sport and the athletes will always remain paramount and it will reach a limit. But it is the paraphernalia that can be tinkered with. And cloud computing is the key.
With cloud computing, OBS enables much of the on-the-spot work of media outlets to be transferred to the cloud. With cloud computing, OBS enables much of the work of media outlets to be transferred to the cloud.
Additionally, OBS will use speech-to-text technology to complement and improve the tagging of media assets. This technology will allow faster and more efficient workflows such as image selection, automatic searching, and clipping.
OBS is trying to develop applications that can use enriched data to create automatic summaries and create pattern detections. By Beijing 2022, OBS is aiming to expand this process to as many sports as possible.