Netflix’s cloud gaming reality

Netflix is no stranger to streaming. The popular service has amassed billions in revenue from streaming movies and TV alone. The company even has a mobile gaming division. Now, it seems Netflix is moving into game streaming of a different type – cloud gaming.

This might come as a surprise, seen as the company is already in the middle of a campaign to bring mobile games to users through its Netflix Games service. This system rounds up new and existing games – some PC and console – and ports them out to mobile platforms, all under the Netflix name. The catalog has grown significantly since its launch, including some great titles like Into the Breach and more.

Game streaming, on the other hand, is a whole new beast – one that Netflix is seemingly prepping to take on. Found recently, the company has posted a few job listings online asking for a team with the skills to get the ball rolling in a Netflix cloud gaming division.

New numbers on Netflix’s gaming initiative

Netflix’s foray into mobile gaming began in earnest in November. Since then, the company has published a little over two dozen games for iOS and Android and has plans to nearly double its games catalog by the end of the year. Since November, the company’s games have been downloaded around 17 million times on iOS and Android, according to Sensor Tower estimates.

Downloads actually declined this spring, but got a significant bump from the release of the latest season of “Stranger Things” on Netflix. The company has acquired and published two “Stranger Things” mobile games, both of which saw a significant boost in downloads after the fourth season of “Stranger Things” premiered on the service in May.

Stranger Things: 1984 and Stranger Things 3: The Game continued to be the two most popular Netflix games in July, followed by Netflix Asphalt Xtreme. Altogether, Netflix’s games were downloaded 2.9 million times in July, according to Sensor Tower, making it the best month yet for the company’s gaming efforts.

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Netflix’s cloud gaming reality