NVIDIA is bringing cloud gaming to automakers

EV gaming

NVIDIA shared details of its new GeForce NOW cloud gaming service coming to a bunch of EVs from well-known automakers. Furthermore, NVIDIA shared that additional automakers like Foxconn and Mercedes-Benz intend to implement its computing technology into EV design and automated production.

NVIDIA ($NVDA) is a global leader in accelerated computing technology that has been pushing the limits of gaming, AI, and computer graphics for 30 years. Over time, the company has expanded beyond PC gaming into full-stack computing, which includes the automotive industry and EVs.

As automakers veer away from traditional combustion models into a carbon-free embrace of EVs, the need for top-tier computing power has become absolutely vital to a given vehicle’s performance. Additionally, NVIDIA has been developing technology for years that helps enable autonomous driving in EVs.

A promo video from Nvidia shows passengers and (parked) drivers plugging in game controllers to their in-car entertainment systems and choosing titles from GeForce Now’s library of more than 1,000 controller-enabled games. These include AAA titles like The Witcher 3: Wild Hunt and Cyberpunk 2077 as well as free-to-play games like Fortnite. (A full list of GeForce Now titles can be found here.) Nvidia says the GeForce Now client will run in cars either via Android-based infotainment systems or built-in web browsers but offered no further details on what technical specs might be required for access.

NVIDIA states that GeForce NOW is currently available in North America and Europe and the advanced gaming will be included in EVs from HMG, Polestar, and BYD going forward. In the meantime, you can check out some of the gaming technology in the video below.

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NVIDIA is bringing cloud gaming to automakers