The CEO of Ubisoft, Yves Guillemot, has spoken about the company’s recently announced cloud gaming deal with Microsoft. While he thinks that game streaming “will take time” to take off, he believes it’ll eventually have an impact on the games industry comparable to what Netflix streaming had on TV.
In an interview with The Financial Times (via VGC), Guillemot referred to the fact that Netflix was “widely criticized” when it first announced its plans to go into streaming. He said: “Today we see what they have become. It’s going to be the same with video games but it will take time. But when it takes off, it will happen very quickly.”
He continued: “We strongly believe in the next five to 10 years, many games will be streamed and will also be produced in the cloud. That’s what pushed us to go forward with the [Microsoft] deal.”
Last month, Microsft announced that it would sell all of the streaming rights of Activision Blizzard Games to Ubisoft. The publisher has a considerable influence in the market, leading to concerns about Microsoft becoming too dominant in this emerging market.
This decision convinced the CMA, so it provisionally approved the deal. Following the CMA’s recent announcement, Ubisoft has claimed that streaming will transform the games industry in the next five to ten years.