Google Unveils Its B2B Cloud Gaming Platform Built With Stadia Tech

Google Stadia Controller & Chromecast Ultra

Google had plenty of news about Stadia, the consumer-facing aspect of its cloud gaming products, at its Google for Games Developer Summit. On the flip side of that is the white-label platform Google’s been working on: a way for other companies to license the game streaming tech that powers Stadia.

Previously, that B2B offering was believed to be known as Google Stream. Google has now confirmed more details about the offering, including its name.

It's now called Immersive Stream for Games (which doesn’t exactly roll off the tongue as smoothly as Google Stream). The Stadia team built it with the help of the folks at Google Cloud. The company says the service will allow companies to run their own game trials, let users play full games, offer subscription bundles, or have full storefronts.

In other words, publishers might be able to run their own versions of Stadia with their own libraries of games, branding, and custom user interface.

“The Google for Games Developer Summit is designed to support studios of every size, with tools and innovations from teams across Google. The core features we’re talking about today are benefitting both the development journey and player experience for Immersive Stream for Games customers, including Stadia,” Stadia’s head of product Dov Zimring said in a statement.

“In partnership with Google Cloud, we’re working to build out the underlying cloud gaming technology that powers both Stadia and our customers' offerings via Immersive Stream for Games. A rising tide for cloud gaming lifts Immersive Stream for Games as well as Stadia, and we’re excited for what’s to come in 2022 and beyond.”

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Google Unveils Its B2B Cloud Gaming Platform Built With Stadia Tech