Google Cloud Lands Univision Digital Transformation Pact

According to Google Cloud, Univision has signed a multi-year deal with Google Cloud for artificial intelligence, machine learning, and cloud services.

Univision will also work with Google's other products, including YouTube, Android, and the company's advertisement and search software.

Google Cloud prioritizes media as a vertical, and the strategic relationship with the Spanish-language media firm reflects a few themes. Google Cloud is doing well for starters by focusing on key industries such as media, finance, and retail. The firm has expanded its distribution activities to target markets. Furthermore, Google Cloud's spin is to attract consumers who can also benefit from search marketing partnerships.

The companies did not specify which cloud services would be used, but Google Cloud would be used in Univision's portfolio. Univision plans to use Google Cloud to merge its various digital delivery systems, construct a new customer data warehouse, and move business applications to the cloud. From there, Univision will use Google Cloud's AI and machine learning tools across its content library.

Univision will dive into data-driven ads and analytics once Google Cloud's AI and machine learning systems are scaled.

According to Univision CEO Wade Davis, Google's platform will be used to "transform our technology and provide our consumers with a better media experience."

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Google Cloud Lands Univision Digital Transformation Pact