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Adopting a cloud-based model can be advantageous to all travel businesses, and cloud infrastructure can be seen as a vital issue in driving potential improvements.

How cloud providers react to the pandemic will vary, but it is possible to thrive during and after the crisis.

In recent years, investing in cloud technology has gained prominence in the travel industry. But there were still several questions that slowed down the rate of cloud adoption. The critical reasons for this were protection and data security issues and fear of lack of accessibility and experience (LogicMonitor, 2018). But with rising consumer demands and a dynamic technological environment within the travel industry, more and more travel companies are discovering the benefits of cloud computing for themselves.

Over the last few years, digital capability has been at the helm of travel companies' ambitions. Although many have achieved pockets of digital innovation, most have yet to realize their full potential.